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Rocket Dog Women's Frannb Mule
EST. 1997, Santa Monica Sands

Since 1997, we’ve been addicted to the Golden State’s laidback, playful way of life. The cliff-lined beaches, the mountain trails, the breezy boardwalks. The year-round sunshine that inspires endless adventures and a unique, life’s-for-living attitude. And, of course, the casual-chic style that defines the Southern Californian look.
It's why we created Rocket Dog. We wanted to make women's shoes that radiated the SoCal spirit. Which meant fusing dawn-till-dusk comfort with fun, vibrant, and edgy design. Like the typical Californian girl, we take global trends and make them our own. This gives every style a refreshing individuality, whilst staying directly on the pulse.
While trends change with every season, our dedication to injecting the SoCal Spirit into every style remains the same.



We want our shoes to offer you unbeatable all day comfort, so we’ve created an inlay that’s so incredibly soft, it feels as though you’re walking on clouds.
Our Plush Foam combines a generous 7mm of memory foam with 2mm of EVA to create an inlay like no other. It’s deep, it’s soft, and it’s luxuriously cushioned, offering exceptional comfort with every single step.
We believe that life’s for living, so we inject playfulness into all the products we produce from our summer sandals and flip flips to our tall boots and slippers.
This youthful attitude is typical of Southern California. Which is why every style we create celebrates our playful attitude by fusing all-day comfort with fun, vibrant and distinctive designs.
We're known for our imaginative prints, platform flip-flops, and rainbow wedges.
These original styles define our individuality, ensuring we're always on the pulse, but in an off-beat Rocket Dog kinda way.